Our Training Team is here to support you every step of the way. Get to know the friendly experts behind our onboarding and education programs!
👩🏫 Alistair Hodge
Title: Software Trainer
Location: Norfolk, UK
About: With 7 years of specialised experience training farmers and agricultural professionals, Alistair has become a trusted partner in helping agricultural operations maximise their technology investments. Their deep understanding of both farming challenges and software solutions has made them an invaluable resource for growers looking to modernise their operations.
What drives Alistair is seeing farmers succeed. They understand that every farm is unique – from small family operations to large commercial enterprises – and that training must be practical, relevant, fun and immediately applicable to real farming situations. Customer satisfaction isn't just a goal; it's the foundation of everything they do.
Throughout their career, Alistair has worked with diverse agricultural operations, helping farmers master crop management software and agricultural financial systems that directly impact their bottom line. Their hands-on approach ensures that farmers not only learn the technology but understand how to leverage it for better yields, improved efficiency, and stronger financial management.
“I believe technology should make farming easier, not more complicated. My job is to ensure every farmer walks away from training feeling confident that their software will help them grow better crops and run a more profitable operation.”
👩🏫 Laura Dover
Title: Software Trainer
Location: North Yorkshire, UK
About: With a solid foundation in business management, Laura transitioned into learning and development to pursue a passion for empowering others through education and training. They find genuine fulfillment in supporting customers and helping them get the most out of our software solutions. Building relationships and understanding customer needs is central to their approach, ensuring users not only master the technical aspects of our farm management software, but also learn how to leverage these tools to maximise efficiency and profitability.
Laura’s methodology blends business acumen with educational expertise, creating meaningful learning experiences that drive real results for farms seeking to optimise their operations.
"I find genuine fulfillment in supporting our customers and helping them get the most out of our software solutions. It’s not just about teaching features, it’s about helping them see the bigger picture. When a customer feels confident using our tools to solve real challenges on their farm, that’s when I know we’ve made a difference."
👩🏫Julian Goulding
Title: Software Trainer
Location: Herefordshire, UK
About: Julian combines 18 years of software training expertise with accountancy qualifications and hands-on small business ownership experience. A farming background instilled a strong work ethic and a deep understanding of the importance of profitability in sustainable business operations.
As a former small business owner, Julian brings real-world commercial experience to training, navigating entrepreneurial challenges that many of our customers face. This practical perspective, paired with financial expertise and technical skills, allows Julian to offer comprehensive solutions that address both operational and financial needs.
Julian’s agricultural roots also fostered practical problem-solving and results-oriented thinking, enhancing the ability to deliver training that’s not only informative but impactful. An accountancy background provides the analytical foundation needed to demonstrate how our software can deliver real, measurable financial outcomes.
“What drives me most is helping people understand and benefit from our software. I want them to see not just how to use it, but how it can transform the way they run their business.”
👩🏫Georgia Mitchell
Title: Software Trainer
Location: North Hertfordshire, UK
Georgia brings a unique blend of educational expertise and real-world agricultural experience to her role. With a strong background in education, she currently balances life as a farmer on her FBT with her husband, while delivering comprehensive training programs for our customers.
This dual perspective gives Georgia invaluable insight into the daily challenges our customers face, as she experiences them firsthand in her own agricultural operations. Her deep understanding of both the technical and practical aspects of farming enables her to deliver training that truly resonates with our customer base.
Georgia is passionate about creating engaging and purposeful training experiences that leave customers feeling empowered, confident, and equipped to maximise the value of their software investments. Her approach focuses on practical application and real-world scenarios, ensuring that every training session translates into tangible benefits for our customers.
"Farming can be complicated and stressful, but my job is to remove any of those feelings with our software, ensuring that customers are left feeling confident, competent, and at ease. Getting out and meeting our customers is the cherry on top."
💬 Questions? Reach out anytime!
☎️ 01594 545014